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Boutique Firm that plans and prepare for end-of-life care.  We specialized with Seniors through our network of constituents which include Funeral Homes, Nursing Homes, Assistant Living Facilities, Power of Attorneys, Caregivers, Guardians. We assist them in Funeral and Medicaid Planning using the Irrevocable Funeral Trust (IFT) which is the most prudent way to bury someone coupled with maintaining their “Medicaid Spend Down” eligibility.

We are 100% transparent with short and long term objectives. Our level of service exemplifies through our organization and implemented with our clients. Core values include Integrity, Competency, Transparency,  Fortitude. Our philosophy stems from an Educational Standpoint” with over 20 years of service in the financial sector. We strive for all of our clients to have the liquidity when the uncertainties of life are met head on. With a Hybrid business model were able to offer Funeral -Medicaid-Legacy-Retirement planning with clients. We believe that these segments are vastly under-served through our network of constituents which is the reason for inception. Entity narrowing our focus with superb competency striving to become the ''Perennial Player'' within Funeral & Medicaid Planning space in the state of Florida.

We offer Lunch and Learn 'workshops in the community. We are licensed in the following states: Florida, Georgia, Alabama, Kentucky, Ohio, Texas . Contact us today for a consultation.  We welcomed the opportunity to know your family and endeavors.

"Today's decision is tomorrow peace of Mind"        

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<b>Funeral Planning</b><b></b>

Funeral Planning

Have you ever had to pay for a funeral? If so how much did it cost? Did you know that the national average exceeds 10,000? Did you know that a funeral is the third largest single purchase for most people? Did you know that Social Security only covers $255 toward a funeral if you qualify? Did you know that VA will only pay up to $749 for Non-Service Related Deaths if you qualify? Did you know that 70% of those who die did not leave behind a will? Did you know that 85% of those who pass left zero knowledge or financial means of last wishes? Is there a way I could take care of my funeral today and lock in the Cost forever!!!! so my love ones would not have to bare that responsibility?

Yes as an organization there are two things we always recommend:

 1) Plan in advance

 2) Fund in advance

Contact us today we can help!



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Legacy Planning

Legacy Planning

Are you concerned about your Kids or grand-kids future? Do you want them to attend college? Would you like to leave them a nest egg for the world? Are you raising a special-needs child? Do you want to obtain Health Insurance for your kids or grand-kids? Are your kids prepared financially for that day when your not there? Would you like to leave a charitable contribution to your church? Do you own a business? If so do you have a buy-sell agreement set in place? Do you have a succession plan? Do you have business partners? If so when do they plan to retire? What is their plan? Are you leaving the business to the kids? If so what are the percentages? What will happen to your employees? What if you loose some or all of them to rival competition? Do you have a non-compete agreement plan set in place? Are your kids competent to run the business? We understand that these questions are daunting.

Contact us today we can help!!.

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Retirement Planning

Retirement Planning

Are you ready to retire? Do you think you will out live your money? Can you afford to retire? When should I apply for Social Security? How should you take your Pension? How should you invest during retirement? What should you to do about health insurance? What should you do about an illness that requires long term care insurance? Where do you want to live after you retire? How should you arrange your estate to save money on taxes? How will you pay for healthcare? How will you generate cash when you stop working Are you considering selling your home? Are you married? If so when does you spouse plans to retire? What are your plans when one of you pass away? Do you plan to live by yourself? Do you plan to move in with the kids? Do you plan to enter into nursing home? What is you life expectancy from the age you plan to retire? We understand that these questions are daunting.

Contact us today we can help!!

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Hilliard H. Wiggins III CFF, RFC, WMS is a Certified Financial Fiduciary which are sworn to uphold the highest moral, ethical and fiduciary standards of service when providing advice to potential or existing clients. By choosing to work with a Certified Financial Fiduciary® you can be confident that your best interests will always come first! He is also Registered Financial Consultant a member of IARFC (International Association Registered Financial Consultants).The IARFC is committed to the overall process of financial consulting and wants the public to understand the value and benefits of engaging a professional. A financial consultant guides the financial process: goal identification, data organization, needs analysis review, problem identification, recommendations, and plan implementation. Financial consultants help their clients to save, spend, invest, insure, and plan wisely for the future. After graduating with a B.S Biology/Chemistry from Tuskegee University he pursued graduate work in Biochemistry at UC Berkeley. Upon entering the financial sector he immediately used his Methodical/Analytical approach toward science to finance. Growing up in the south and having older parents his natural market was Seniors. With that being said "Service" is a way of life.  His fraternity Omega Psi Phi makes monumental strides in the community "uplifting the youth". The organizations he is affiliated with consists: NAPA(National Association of Professional Agents), NAIFA (National Association of Insurance and Financial Advisers),NACFF (National Association Certified Financial Fiduciaries).The firm's focal point is Funeral- Medicaid -Legacy -Retirement Planning and will work diligently to achieve all goals. We have developed Strategic Educational Partnerships which is the key when working with Seniors.

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Welcome to Patterson Cremation & Funeral Service in Jacksonville, FL

"We are not your average funeral home"

We are a True Full-Service Funeral Home, offering Burial and Cremation products and services in your time of need.

When you experience the loss of a loved one, you can trust us to guide you through the arrangements necessary to create a meaningful ceremony that celebrates the unique life being honored. Our staff is committed to providing your family with the highest quality care and service unlike any other funeral home. We take pride in our responsibility to lighten your burden as you take the first steps toward healing. Patterson Cremation & Funeral Service wants to help you "Celebrate the Life" of your loved one.

Patterson has the largest, most modern, state of the art facility in Northeast Florida. We provide a more inviting, uplifting, social environment than the older, smaller, somber, morbid, traditional funeral homes. At Patterson, we promote Honoring and Celebrating the Life of your loved one.




Travis B Gibson a native of Miami, Florida is determined to rise above and achieve success in everything he set his mind to. He has a passion for helping others no matter who you are. Travis is one of the proud owners of Genuine Funerals, LLC a funeral establishment that has helped serve many families across the state of Florida.

 Travis is a 2006 graduate of Miami Dade College W.L. Philbrick School of Funeral Service. In that same year Travis also achieved National Board-Certified status in Mortuary Service. He has served in many capacities at many funeral homes throughout the South Florida area. In addition to his Mortuary achievements Travis holds several degrees, a Bachelors in Organizational Leadership, a Masters in Executive Management, a 2nd Masters in Educational Leadership, and an Honorary Doctorate.

Travis is also a Licensed Funeral Director & Embalmer in the state of Florida, he is a Florida Supreme Court Certified County and Family Mediator, and a Florida Supreme Court Panel Arbitrator; in this capacity he has helped parties settle over $1 million dollars in disputes. He is very active throughout Miami-Dade County when it comes to Community Service. He currently serves as the Chairman of the Board for the New Generation of Funeral Services Practitioners Association, he’s a member of the Independent Funeral Directors of Florida Association, International Conference of Funeral Service Examining Board, American Bar Association, as well as a member of the Burial with Dignity Program sponsored by the American Veterans Alliance and The Society of Hispanic Veterans.

Investors Heritage Life Insurance Company

Unity Financial Life Insurance Company


NAPA E&O Insurance

National Care Planning Council

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Value Proposition

We specialize in a market that is "unsung" to most Financial Advisors, which is Funeral Planning. We specialize in a product that is "unsung" to most people, being the most practical and prudent way to bury someone.

We specialize in a market that yields the third largest purchase for most people, which is Funeral Planning.

Our Process is a 2-part phase – we address Funeral and Legacy planning cooperatively and do not co-mingle the two.

The Irrevocable Funeral Trust is a key component in Medicaid Planning which covers six out ten nursing home residents.

Flexibility is an essential part of service – qualifying someone for Medicaid is "time sensitive" so if a client would like to meet in Miami tomorrow or Sunday afternoon, we are there?

Even though we are headquartered in Florida, which is the senior capital of the country, the other states where our firm conducts business constitute 25% of all Nursing Home Facilities in the US, so even though we are a small firm "we cast a very large net."

As the population continues to get older, more Nursing Home Facilities will be needed which will incur more need for services. 


Benefits of Funeral Trusts
There are several benefits to purchasing an Irrevocable Funeral Expense Trust, some of which have already been discussed above.  They turn countable assets into noncountable assets for Medicaid eligibility purposes. Not only can an Irrevocable Funeral Trust be purchased for the Medicaid applicant, but also for their spouse, to further “spend down” countable assets. Some states also allow one to purchase an IFT for other immediate family members, such as one’s adult children.

Funeral trusts do not violate Medicaid’s Look-Back Period. Therefore, there is no penalty for creating this type of funeral trust. They do not restrict which funeral home can be utilized upon the death of the trust beneficiary. Any funeral home, located anywhere in the United States is an option. Relatives can make funeral arrangements as they see fit, as in most cases, arrangements are not pre-specified. Relatives of the deceased do not have to pay for burial and funeral costs.


  • Funeral Homes
  • Nursing Homes
  • Assistant Living Centers
  • Caregivers
  • Guardians
  • Powers of Attorney

Countable Assets for Long-Term Medicaid

Countable assets are assets that count towards the applicable limit outlined above. The list of countable assets includes:

  • All financial accounts (bank accounts, CDs, brokerage accounts, bonds, etc.)
  • Jointly held accounts (even if a co-owner is on the accounts, the asset is 100% countable to the applicant)
  • Cash value in life insurance policies (but only if the policy face value exceeds $2,500)
  • Second car under 7 years old 
  • Vacant land
  • Assets held in a revocable living trust

Non-countable Assets for Medicaid

Non-countable assets do not count towards the applicable Medicaid asset limit. Non-countable assets include:

  • Homestead property under $688,000 (2023) for a single person - unlimited for married couple
  • Any one car, regardless of value
  • Second car over 7 years old (unless a collector's car)
  • Irrevocable funeral/burial policies
  • Funeral plots
  • Individual Retirement Accounts (IRAs) - in some cases
  • Personal property
  • Life insurance with face value less than $2,500 (regardless of cash value inside)
  • Burial account set aside with less than $2,500 

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